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Former mogul champ peddling underwear
Kari Traa, the Norwegian freestyle skier who's won Olympic and World Cup gold before deciding to retire, now plans to peddle underwear. And she's getting state support to help sell her G-strings.
Kari Traa intends to use her name and fame to sell fancy underwear.She announced her retirement from competitive freestyle skiing this winter.
Traa, 32, told newspaper VG on Monday that she's putting all her energy now into Kari Traa AS, the company she's formed to market a new collection of women's underwear.
"Today, nearly everyone has an Ulvang sock at home," said Traa, referring to the wool sock collection launched by former cross-country skiing champion Vegard Ulvang. "My goal is that everyone will soon have some Traa underpants also."